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...that year Herbert Hoover found his Treasury in the red by about $900,000,000. In the following four years the annual deficits ran consistently above three billions, then hit a peak of $4,700.000,000 in fiscal 1936 (year of the Soldiers' Bonus), dropped to $2,707,000,000 in fiscal 1937. Relatively small though the new figure for fiscal 1938 appears, it will be the eighth consecutive deficit-with government revenues only a shade short of the alltime high ($6,695,000,000 in booming 1920 when Wartime taxes were still in effect...

Author: /time Magazine | Title: FISCAL: Second Revision | 11/1/1937 | See Source »

...himself, among his best efforts being the shrewd and practical Letters of a Self-Made Merchant to His Son. Contemptuous of things highbrow, Editor Lorimer developed the current commercial, snapper-ending short-story technique. By 1908 Editor Lorimer's magazine had passed 1,000,000 circulation. In the peak of 1929 prosperity Satevepost bounded over 3,000,000, sold $50,000,000 in advertising...

Author: /time Magazine | Title: Press: End of Lorimer | 11/1/1937 | See Source »

...first of the 1938 automobile year, rival makers were girt for renewed combat on a scale far greater than ever before. Last week it was announced that for the first time since 1929 automobiles and parts rate as No. 1 U. S. export. In Detroit, employment approached the 1929 peak. In Manhattan, the Automobile Manufacturers Association announced that production of 1937 models had totaled 5,110,000 cars and trucks, 12% over 1936, despite strikes. World automobile ownership was at a new high of 41,750,000 motor vehicles...

Author: /time Magazine | Title: Business & Finance: January First | 11/1/1937 | See Source »

...interior appointments. Last year's Fords came as the V-8 standard or de luxe, almost identical save in power. The new de luxe model looks like the 1938 Lincoln Zephyr (see below), has a hood that curves down over the grille in a pronounced "widow's peak." The new standard is more like the 1937 type, but has greater flow in lines. Both cars have the same chassis. The de luxe comes in eight body types, the standard in three...

Author: /time Magazine | Title: Business & Finance: Fashions of 1938 | 11/1/1937 | See Source »

...already been whistling for eight weeks in a steep slalom around such) formidable obstacles as reports of record farm income for 1937, miscellaneous bullish statistics, encouragement from the Federal Reserve Board and optimistic comments by Governmental bigwigs. Last week, having dropped a breathless 55 points from the summer peak of 190 set by the Dow-Jones industrial averages on Aug. 14, the market did a graceful telemark around still another formidable obstacle-prosperous third-quarter earning statements...

Author: /time Magazine | Title: Business & Finance: Slalom | 10/25/1937 | See Source »

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