Word: peak
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...Coronet, launched a year before (1936), was set to invade the profitable field occupied by Reader's Digest, and he was about to launch a newsmagazine to cut himself in on another field. Esquire, his big moneymaker, had become the darling of the barbershops and just hit a peak circulation of 677,000. In that happy moment Publisher Smart modestly guaranteed Esquire's advertisers...
...With factory building rivaling the 1920 peak and home construction best since 1929, building-material companies flourished. First-quarter profits of 23 companies were $11,254,000, up from $7,563,000 last year. Johns-Manville (with one-third of sales going to defense) did even better than many, cleared $1,562,000 v. $778,000 even though taxes jumped...
With stock yields near a record high, bond yields are scraping an all-time bot tom. Treasury bonds-haven of many a former stockmarket dollar-yield less than 2% compared with 3.6% in 1929, a 5% peak after World War I. Top-flight industrial liens yield only 2.3%, half the 1929 rate. Biggest mystery in Wall Street is why investors will grab the bond of a Government-harassed utility paying $30 on a $1,000 investment, but close tight their checkbooks on Chrysler common, which returns $60 a year on exactly the same outlay...
Knudsen's announcement was important as an example of the kind of surgery upon peacetime industry required for an all-out defense effort, but the operation is being performed as gently as possible. The cut will be based on 1941 model production, which expects to reach a peak 5,200,0000 before the motor year ends Aug. 1-a record exceeded only by glittering 1929. Thus the quota for 1942 models (both passenger cars and trucks) will be about 4,160,000 units, and only in six years has U.S. production exceeded that figure. Moreover, the cut comes...
Main reasons for peak earnings: booming business has brought a 25% increase in toll calls and so many new subscribers that the year's gains may reach 1,500,000 phones-up 50% over the previous record year's rise. To handle all this added business, President Gifford announced plans to spend $400,000,000 (up almost 40% over 1940) for new equipment this year...