Word: patterson
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Inventor Igor I. Sikorsky, vice president of the company, has tried to sell to Flying-Publishers Robert Rutherford Mc-Cormick and Joseph Medill Patterson...
Having promised themselves "the largest magazine circulation in the world" by 1934 (TIME, July 1), publisher-cousins Robert Rutherford McCormick and Joseph Medill Patterson of nickel-weekly Liberty last week moved to make that circulation profitable. They simplified the duties of the general manager who had gotten Liberty's present circulation, by calling in a man better fitted to supervise the getting of Liberty's advertising...
...general manager thus relieved is Max Annenberg, Number Three Man of the Patterson organization. Jewish-born, raised among the Irish of Chicago's First Ward, a newsboy early trained by the Chicago Tribune and for several years by Hearst papers, Max Annenberg learned all there was to know about circulation. When he returned to the Tribune in 1907 he said: "You make the newspaper. Ill sell it." His confidence in himself was shared by the newsdealers, whom he made his friends by every means at his command. Once, when they were crying for newspapers to sell during a Chicago...
After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
Continuing to satisfy readers Max Annenberg gets, and new advertisers James O'Shaughnessy plans to get, will be Publisher Patterson. Since the day Liberty started, the Patterson eye has read, the Patterson hand has personally okayed every story, every article that has gone into his magazine, in much the same manner that his grandfather, the late great Publisher Joseph Medill, had put "J. M. Must" in blue pencil on every news story that appeared in his Tribune years...