Word: patterson
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...wealthy, trim, fiftyish Mrs. Rushmore Patterson of Manhattan and Washington, sometime Prohibitionist, occasional poet, politician, busy bee, life in the last 25 years has been just one Cause after another. Two months ago, with no immediate Cause to occupy her, ardent Mrs. Patterson had time to contemplate something that had been bothering her. What this thing was she was not sure, but it had something to do with foreign isms, and was probably due to hard times...
...Patterson had talked to Lord Northcliffe, whose London Daily Mirror, a half-size picture paper, was selling nearly 1,000,000 copies daily. Northcliffe suggested that he try out the tabloid idea in the U. S. Captain Patterson met Colonel McCormick somewhere behind the lines; they dined with some other officers, then stepped outside and seated themselves on the dung heap...
First indication of the change came soon after the Wall Street Crash, when Pub lisher Patterson walked into the city room and announced: "We're off on the wrong foot. The people's major interest is in how they're going to eat." On March 6, 1933 the News announced: "This newspaper now pledges itself to support the policies of President Franklin D. Roosevelt for a period of at least one year." Not only did the News support the New Deal, but it devoted itself wholeheartedly to selling it to the people. Joe Patterson became...
News editorials are written in breezy, colloquial style, as Joe Patterson would talk to a friend in the Bowery. The News is usually annoyed about something. Typical annoyances: traffic regulations, other newspapers ("WE'RE ANNOYED WITH THE NEW YORK TIMES"), the Japanese. Almost every Monday since 1934 the News has run an editorial on the theme of "Two Ships for One." When he feels like it Joe Patterson plugs some pet idea of his own. Most recent and most screwy idea: sex determination...
Like all of Publisher Patterson's men, however. Managing Editor Deuell is only an intermediate cog in the machine that transforms Joe Patterson's personality into the medium of a newspaper. It was Patterson who ordered the story of his divorce played on Page Two, who decided his marriage to Mary King, editor of his woman's page, was worth only a Page Four position. Publisher Patterson's formula for success is to give the people what they want, but the reason it works so well on the News is that he knows the people...