Word: patterning
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...accepted the experiment as another prop for Relativity. Some of his admirers agreed with him, but some of his critics thought the experiment proved the existence of the ether. When the question was aimed at Experimenter Ives, he gave this ambiguous answer: "If you wish to call the energy pattern of light that is transmitted the ether, then you can accept the evidence as proof that the ether exists...
...only a moment; in 1933 the annual gross was again $2,000,000 and President Benson's enthusiasm was still aggressive and undampened. Now he is booming a new experiment, the three-pants suit. This consists of the standard two-pants article plus an odd pair of different pattern. Benson & Rixon buys the odd pants separately, sells them at cost (a $26 two-pants suit sells for only $29.50 as a three-pants suit). By last week the chain had sold 2,900 three-pants suits in three weeks. Said beaming 55-year-old Mr. Benson: "Soon, every retailer...
...difficulty today, perhaps an individual one, is that the content and limitations of the newer rights are still obscure. The old pattern is thus broken but the new has yet to crystallize. And so we stand in hesitancy and doubt, conscious that we cannot and must not recreate the old, yet fearful...
Despite this greater candor, critics are not likely to describe Saturday Evening Post stories as very strong meat. Of the 22 in Post Stories of 1937, seven follow its classic pattern of a happy ending with marriage or its promise, and three others salute the beginnings of romance in their last sentences. The favorite story of Post writers is that of an inconspicuous worthy who is pushed around at first, finally comes out on top, usually triumphing over some flashier rival in the process. They tell it expertly, with no waste motions, sometimes with humor, frequently with a good deal...
...straight, oldfashioned, O. Henry farce. Except for the humorous stories and the tales of Thomas Wolfe and Walter Edmonds, main impression communicated by Post Stories of 1937 is one of uniformity, as if the 22 stories and the 479 closely-printed pages had all been cut to pattern by the same expert, precise, unexcited writer...