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TIME believes that the new sched ule better fits the pattern of breaking news as well as the changing reading habits of the nation. Most news, except for disasters and other unexpected events, happens on the world's working days and tends to peak at the end of the week. So, the editors reasoned, it would be logical to put TIME "to bed" Saturday night, conduct most of the printing operation (already the fastest of its kind in the world) during the relatively quieter Sunday hours, and get the magazine to its readers earlier...

Author: /time Magazine | Title: A Letter From The Publisher, Sep. 19, 1960 | 9/19/1960 | See Source »

...hope is that brisk sales of 1961 car models later in the year (see below) will give a boost to the lagging steel industry, thus move the whole economy off center. Since January, reported the First National City Bank of New York, industrial production has shown "a classic pattern of rolling readjustment." Right now, that readjustment shows just enough recessive tendencies to prevent the economy from moving forward strongly but not enough to knock it into a recession. If auto sales live up to hopes, the whole picture could change rapidly...

Author: /time Magazine | Title: Business: Rolling with the Punches | 9/12/1960 | See Source »

...decide how the stock market is be having, most investors carefully follow the price of their own stocks and the day-to-day movement of the Dow-Jones industrial average. But Wall Street's market analysts watch closely for a far more telling sign: the whole pattern of the market's trading behavior. Since the Dow-Jones average covers only 30 stocks, more can be learned by watching the overall price and volume movements of the more than 1,500 stocks on the New York Stock Exchange. If technical factors in the entire market form a pattern that...

Author: /time Magazine | Title: WALL STREET: Ready to Move Up | 9/5/1960 | See Source »

Taken at the Flood, by John Gunther. A friend's excellent biography of the late Albert Lasker, the Madison Avenue pioneer who invented "That School Girl Complexion," dominated U.S. advertising, and cut the pattern for its grey-flannel suit...

Author: /time Magazine | Title: TELEVISION: Time Listings, Sep. 5, 1960 | 9/5/1960 | See Source »

Patternmaker. For lesser men, the hectic pace of Albert Lasker's life would have led to worse things than an interruptible nervous breakdown. In his 44 years with Lord & Thomas (most of them as sole owner), Lasker dominated U.S. advertising and cut the pattern for its grey flannel suit. Under his influence the public was introduced to irium and Amos 'n' Andy, to Kleenex, four-door sedans and soap operas. Yet Lasker was all but invisible: almost nothing was written about him, and two blocks off Madison Avenue his name is still virtually unknown. In this fine...

Author: /time Magazine | Title: Books: Prince of Hucksters | 8/29/1960 | See Source »

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