Word: parentes
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...domestic and overseas billings: Thompson, $370 million: Interpublic, Inc. (the parent corporation of McCann-Erickson), $352 million; Young & Rubicam, $247 million; B.B.D.O., $243,700,000; Dentsu Advertising of Japan, $148,500,000; Ted Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...
Soap-Bubble Systems. Since 1946, U.S. economics has undergone some pervasive changes. The spiritual parent of these transformations was Columbia University's Professor Wesley Clair Mitchell (1874-1948), whose treatise, Business Cycles, is widely regarded as the most important of all U.S. contributions to economics. Mitchell was the "prophet of facts and figures." In his youth he studied economics and philosophy, and he noticed in both a common tendency to "spin speculations by the yard," build up "grand systems like soap bubbles." Mitchell insisted that what economics needed was more facts. To that end he founded...
...career: "I wanted to combine the academic background with public service." He acquired a respect for learning and for public service from his German-born father, a civil engineer whom Heller recalls as an ''immensely wide reader. As a child I took for granted a range of parental information that as a parent I have never been able to live up to myself. My father knew the answer to every damn question a kid could think...
...despot of Soviet biological science, proclaiming his fantastic dogma that Communists could change nature at will. Riding high, he terrorized his rivals, shipping to prison or disgrace all Soviet biologists who defended the orthodox axiom that basic traits are transmitted by genes that cannot be changed by training the parent organism. Lysenko's dictatorship died with Stalin. But now Lysenko is back in bloom, not as a declaimer of dogmas, since Nikita Khrushchev does not care much about that, but as a preacher of the kind of husbandry that Khrushchev hopes will whip up the country's badly...
Five years old, commercial color TV seems at last to have established some sort of beachhead on the American economy, with a long way still to go. Since CBS has all but dropped its color programing, NBC has developed the field essentially alone, with its parent company RCA manufacturing all the color picture tubes sold in the U.S. Until recently, color was a loss leader for RCA, but in his year-end report last month Board Chairman General David Sarnoff cozily if vaguely mentioned color profits "in seven figures," and said that RCA color "has achieved the status...