Word: paramount
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Dates: during 1950-1959
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...Tons of earth will be dumped into the swimming pool in which wobbly guests once cooled their hangovers. Soon, sightseeing buses will drive along the curve of Sunset Boulevard between Schwab's Drugstore and the gabled Marmont Chateau, with rubberneck guides remembering nasally: "Alla Nazimova lived here once. Paramount built her a mansion. The swimming pool was in the shape of the Black Sea to remind her of Yalta, where she was born...
...FRATELLA Paramount, Calif...
...Baccalaureate sermon of 1954 he declared: "This relationship to God--the attitude of reverence--this is the paramount thing. All of us stand perpetually in need in our lives of that basic affirmation which is the essence of faith." In his 1957 address, President Pusey disavowed any tie between faith, and sectarianism in the University: "In my judgment the people who are speaking for religion in universities today should not be understood as speaking in favor of a particular church. They are not asking for special privilege...
...Dead Without You." At least 50 other record companies had a finger in the gaudy handout. ABC-Paramount paid for all taxi rides. Columbia made tapes of D.J.s interviewing celebrities and gave them to the jocks to play on the air at home. There were free bus trips, promised airborne junkets to Mexico. Squads of local beach girls in Bikinis were relieved by company-strength detachments flown in from New York. A Texas firm gave away eight pairs of sunglasses with built-in transistor radios (proud flacks claimed they cost $5,000 apiece...
...pills do more harm than good in sports where skill or judgment is paramount, e.g., a football quarterback does not usually need to be keyed up but calmed down. Said Ed Froelich, trainer for the Chicago White Sox: "What sense does it make to hop somebody up today, and tomorrow he's deader than a mackerel and loses you a ball game?" As for the A.M.A.'s observation that the use of pep pills can be detected by urinalysis, one athletic director commented: "I'd hate to have athletics get to the point where...