Word: paperback
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Dates: during 1990-1999
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...yank a controversial book off its list. In the most celebrated recent instance, Simon & Schuster decided in 1990 not to release Bret Easton Ellis' novel American Psycho after advance reviewers complained about its voyeuristic scenes of women being tortured. (Knopf later bought the discarded manuscript and published it in paperback.) But the St. Martin's case is more complex because it involves a work of nonfiction rather than a question of artistic license. Should publishers vouch for the accuracy of their books...
...LAND OF POPULAR PSYCHOLOGY books, nothing works so well as a bunch of case studies, paired with a lot of enthusiastic word of mouth. The current No. 1 paperback best seller, Mary Pipher's Reviving Ophelia: Saving the Selves of Adolescent Girls (Ballantine; $12.50), has the combination just right. Dozens of troubled teenage girls troop across its pages: composite sketches of Charlottes, Whitneys and Danielles who were raped, who have bulimia, who have pierced bodies or shaved heads, who are coping with strict religious families or are felled by their parents' bitter divorce. There's a girl here for everyone...
...book by the dozens to give to friends and showing up to hear Pipher, a Lincoln, Nebraska, clinical psychologist, speak, Reviving Ophelia has become a phenomenon. Originally rejected by 13 publishers, the hard-cover book was published in 1994 by Putnam. The book really took off, though, when the paperback came out last March, recently hitting No. 1 on the New York Times best-seller list, and Pipher's tours on the lecture circuit keep the pot boiling. Explains Linda Grey, president of Ballantine, the paperback's publisher: "Mary is able to convey difficult information in a very reassuring, comfortable...
ANONYMOUS His/her first novel is in its seventh printing with talks for million-dollar paperback rights...
...used his own money to print the book and his experience in the ad business to promote it. He was tireless. "The war was won in the trenches," he says, "from one bookstore to another." The book grew from a regional phenomenon into a national hit, reaching the paperback best-seller lists last year. That prompted Simon & Schuster to pay $4.2 million for The Christmas Box and its prequel, Timepiece, putting Evans into Marcia Clark's stellar company...