Word: paperback
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Dates: during 1960-1969
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...kind of lobbyist on the Washington legislative scene. As chief caveat caller to Emptor Americanus, he has no constituency but the American consumer, no financial backing beyond what he can generate from lectures and writing (his auto-safety book, Unsafe at Any Speed, sold 450,000 hard-cover and paperback copies, earned him $55,000). Nader's success is largely due to his unerring flair for phrasemaking, backed by diligent research. A self-taught speed reader, he flips through thousands of pages of Government reports and technical journals, then distills his findings into mind-grabbing slogans. One article...
...Vietnam, and other problems of interest to at least part of the Cambridge and Boston Community. The newsstands in the square no longer sell the Avatar. (City Hall has absolute discretion, according to the City Manager, as to whether or not they can retain their licenses.) The Paperback Booksmith in Boston is currently appealing from a recent conviction under the obscenity statute for selling issue number 10. A street vendor in Cambridge was arrested last week for selling the next issue, and many more arrests are expected this week when the new issue hits the street. In short, selling...
...decision was made in a criminal proceeding against William McGuire, a 20 year old clerk at the Boston branch of the Paperback Booksmith. McGuire was fined two hundred dollars for selling the issue which was the tenth the Avatar has published. Marshall Smith, manager of the Booksmith chain, said that his lawyers would appeal the decision. In Massachusetts this means a new trial before the State Superior Court...
...latching on to sexy manuscripts and spending huge amounts of money on ballyhoo. Thus Jacqueline Susann's Valley of the Dolls, a vulgar chronicle of three female predators on the make in Hollywood, sold more than 350,000 hard-cover copies and 6,000,000 more in paperback. Helen Gurley Brown's guide for swingers, Sex and the Single Girl sold about 2,500,000 copies In each case Gais, assisted by his promotion department, a fetching blonde named Letty Cottin Pogrebin, spent more than $80,000 on advertising...
When Geis cannot find a manuscript to promote, he orders one up to specification. His latest product is a novel, The Exhibitionist, by Henry Sutton. Geis has already sold the paperback rights for $250,000 and has printed 90,000 hard-cover copies in anticipation of the great rush...