Word: painlessly
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...instinct -some people even save string." For the budget-strapped housewife who needs a new toaster or set of dishes, and can get them simply by collecting stamps for money she had to spend anyway, the plan is irresistible. One Dallas matron considers the stamp plan "a sort of painless savings account...
...Colonel Victor A. Byrnes of the U.S. Air Force Medical Service. Ophthalmologist Byrnes has just reported that even an old-fashioned A-bomb set off at night can cause blindness in unprotected eyes 40 miles away by boiling" the liquid in the retina. Strangely, the injury might be painless...
...Author William G. McLoughlin Jr., a political science professor at Brown University and Billy Sunday's first full-dress biographer, believes that most of the "converts" were already pious members of the rural middle class, giving themselves a resounding vote of confidence. Sunday's product was relatively painless. Only a hog-jowled anarchist, an evil foreign monarch or a bedizened society woman could object to it. Billy's converts did not have to wrestle with the Lord on their knees and publicly confess their sins. They accepted the evangelist's big, red-blooded handshake and sometimes...
Manhattan Adman Frank Egan explains that the new trend is simply an effort by sponsors to make commercials as painless as possible for viewers: "In radio you could use a musical bridge between the entertainment and the message so that the commercials didn't seem so abrupt and jarring. But on TV, if you interrupt audience attention to plunge into a commercial, viewers get resentful." For this reason nearly all TV hosts and masters of ceremonies are supposed to ease the way into the sales message...
...Monti, Tito Gobbi; Rome Opera chorus and orchestra conducted by Gabriele Santini; Victor, 2 LPs). A 123-year-old take-off on the Tristan legend involving a desirable and wealthy wench, her two swains, a phony love potion and a welter of sunny tunes (including Una furtiva lagrima). A painless score, handsomely performed...