Word: pages
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Dates: during 1960-1960
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...polite nonsense that talk of his Catholicism is bigotry-or that for a Protestant to vote against a Catholic is bigotry. And he served himself best by providing a part-answer to the legend that has been around since Al Smith's defeat in 1928 (see box, next page): that a Catholic cannot be elected President...
...those who stood the gaff, perhaps the most rewarding appraisal came on the editorial page under the byline of a Washington monument: Arthur Krock. With tongue tucked tightly in cheek, Krock made it plain that he, like an old friend and news source named Harry Truman, thinks presidential primaries are so much eyewash...
...seven years away from his prestigious post as the Times's Washington bureau chief, which he voluntarily gave up to make way for Reston. "I didn't retreat," says Krock. "I merely withdrew to a previously prepared position." In that position he turns out his editorial-page column four times a week, and he does it in precisely his own way, drawing on a background of nearly four decades of political reporting and tapping a lode of sources equaled by few in U.S. journalism...
...goes to lunch, returns to the office at about 3 o'clock. "I never make up my mind what I'll write about until then " says Krock. "I try to keep close to the news so my piece will be as fresh as the news story on Page...
...account, a plum that eventually could mean $25 million in billings if Pepsi's distributors follow the company's lead. Instead of showing what he was going to do for Pepsi, Brower put 60 members of his staff to work turning out a 65-page book that told about the people who would be on the account, stressed BBDO's philosophy of tailoring ads to the customer instead of creating a distinctive "agency look...