Word: page
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Dates: during 1990-1999
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...really bad; they just don't generate numbers," says TIME Digital reporter Lev Grossman, noting, however, that interactive banners, similar to those Bush is using, have enjoyed the best responses and "hover times" (the amount of time a user spends on the ad before back-clicking to the original page). "It'll be interesting," Grossman adds, "to see if they're more interested when the message is from a politician, not some get-rich-quick scheme." One potential problem: While there's no way for the Bush campaign to record the income data on his tax calculator, surfers...
...rival John McCain previously experimented with banners, but not at the same level of marketing sophistication - Bush's people cross-referenced lists of registered Republican and Independent voters with lists of users of various web sites. A web surfer who, for example, clicks on the Nashua NRA chapter page in the coming weeks could be met by a blinking banner asking "How much will the BUSH TAX CUT save YOU?" If he clicks on the ad, a pop-up calculator will quickly compute his family's savings under Bush's plan...
...Americans are fed up with 10-page phone bills listing service providers they don't remember contracting with, which have become the norm since 1984. Because of the 1996 act, major telecoms, including AT&T, Bell Atlantic and MCI/Sprint, will eventually be able to package Internet, cable TV, cellular, long distance and local services. That means one bill for all five services; consumers will also be allowed to choose the package that fits them. Further, telecom analysts say that the long distance market is in need of some new blood to fuel competition in the wake of the MCI-Sprint...
Missing Harvard during winter break? Try configuring your own personal portal page, accessible at my.harvard.edu...
Users can also customize the appearance of their personal portal and put links to frequently-used Harvard sites--like meal plans, shuttle schedules or local weather forecasts--at the top of the page...