Word: p
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Dates: during 1970-1970
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...Servicing its universal clientele, P. & T. spins out some 38,000 tapes a month, all of them rendered by one of two groups consisting of four or five singers each. By overlaying three separate tracks, a P. & T. quartet can sound like Fred Waring and everyone in Pennsylvania, or, on commercials, like the massed voices of a Mammon Tabernacle Choir...
...P. & T. also has a house lyricist, Garry Wells, a sometime Laugh-In writer, who crafts promotion slogans and monthly gag tapes taken by many stations. Usually identifying themselves as "The Fun One" in their towns, these subscribers broadcast intermittent programming spoofs ("Notre Dame 20, William and Mary 6 each") and sappy little one-liners ("I know my wife is trying to poison me−she wants me to eat at home...
...most difficult thing," says Cyd Mosteller, the group's leggy alto singer, "is having to be cheerful at 8:30 in the morning." But it beats three-a-night club gigs and the hassles of band tours that the P. & T. singers used to endure. Their annual take is $15,000 to $20,000 a year. The composers make about the same. Unlike the two vocal groups, however, they are not played out by the 3:30 p.m. quitting time, and can moonlight for another $10,000 annually. Though they all probably get more air play than Streisand, Jagger...
Racer's Edge. P. & T. charges a big-city station up to $25,000 for a "customized concept" and reel of round-the-clock jingles. A tiny coffeepot of a station that does not require the Moog Synthesizer or fancy arrangements may get its custom image for as little as $690, or perhaps a combination of cash and commercial time. P. & T. gets reimbursed by reselling those commercial minutes to such spot clients as Orkin pest control, Safeway supermarkets, or STP ("is the racer's edge...
...game, that is known as "the barter system"; it was the basis on which the firm's president. William Tanner, 40, established P. & T. back in 1961. A musically illiterate promoter from Missouri whose previous experience included "chopping cotton" and running a fertilizer plant, Tanner took over Memphis' money-losing Pepper Records. Driving from station to station, he traded reels of identification jingles for free commercial time for Ever-Dry Deodorant, a company of which Tanner also happened to be national sales manager...