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Instamatics, priced from about $28 to $128 and weighing from 5.6 oz. to 9 oz. Only one inch thick and capable of being tucked into a shirt pocket, they produce remarkably true color prints that are one-third again as large as those processed from the old-style Instamatics, which were more than three times bulkier. The more expensive models automatically control exposure and tell photographers when to use a flash cube. Next week Kodak will turn out the one-millionth new pocket camera, and company chiefs hope to sell 4,000,000 during the first year. So far, they...
...only thing a nickel will still buy is idea power. It emanates from that great Georgian monolith, the U.S. Postal Service, which until last year charged 2.48? to deliver a 7.6-oz. magazine to its readers. Two copies distributed for a nickel -the greatest bargain in power since the Tennessee Valley Authority. A steal? Postal authorities think so, and they say that it is time to stop the ripoff. So, in addition to increasing the cost of first-and third-class mail, they are currently escalating second-class (magazine and newspaper) rates by an average 127% over five years...
Except for hot dogs and other processed meats, much of which comes from Holiday Inns' Chicago commissary, the motels buy most food locally, but according to strict specifications. T-bone steaks must be either choice or prime, weigh between 12 oz. and 16 oz., and be an inch thick. To keep the meals uniform, company manuals urge local managers to buy certain preferred brands, including Dole pineapple juice, Campbell's soups and General Mills pancake mix (under the company formula, a 5-lb. box should make 100 pancakes). All food portions are carefully measured. The manuals even give...
...oz. American cheese 4½? 2 slices bread 3 1 oz. cooking oleo 1 potato chips, pickle 5 TOTAL COST: 13½? SELLING PRICE: low 45? high...
Liquor sales are highly profitable. To squeeze the most from each bottle, Holiday Inn bartenders are enjoined from giving freebies to customers, no matter how much they spend. Another taboo: pouring liquor directly into a mixed drink without using a 1¼-oz. shot glass. Thus the bartender must be able to show in his receipts the equivalent of the price of 20.5 drinks for each fifth bottle of liquor sold. Most distillers offer cut-rate prices to get their brands into hotels and motels, but Holiday Inns goes one better: it buys bourbon and Scotch in bulk from Schenley...