Word: otherness
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Paramount did manage to extract a promise from exhibitors that the number of 3-D screens would hold for two weeks. This put a serious crimp in the release of Clash of the Titans, whose opening was delayed a week, both to complete the film's reformatting in 3-D...
Oh, one other item: Avatar demonstrated that 3-D could bring studios gigantic bundles of cash. For ages, the rule of movie exhibition has been that customers pay the same price for a movie that cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for...
"Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something...
Warner Bros. has announced that all its epics and big action films - the final Harry Potter episode, the next Batman - will be made, or at least released, in 3-D. Sony's decision to go with a new creative team for the next Spider-Man sequel is said to be...
April Autism Awareness Month marks the first anniversary of the Sensory Friendly Films program, a joint venture of AMC Entertainment and the Autism Society. Screenings of the G- or PG-rated movies, all newly released, are held once a month on a Saturday morning. Expansion to other cities is planned...