Word: optionals
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This situation was not to Franklin Roosevelt's political advantage. As long as affairs abroad crowded the campaign and Wendell Willkie off the front page, he had had the spotlight to himself. The reversal of news values gave Franklin Roosevelt the option of sharing the spotlight with his rival or of losing it entirely...
...January Adman Bates also took over the Colgate account. Last week there were changes at CPP, of which those at B. & B. were an echo. Advertising Director Roy Peet, with whom Bates worked, moved upstairs to be assistant to President Edward Herman Little. And Adman Bates was given the option of forming his own agency to handle part of the account or of staying on at B. & B. without it. He chose the former. His new agency will handle Palmolive's two shaving creams, Colgate's Dental Cream, Kick (soap chips) and Octagon products (soap). It will also...
...guard positions, too, line coach Joe Nee finds himself fortunate. Hugh Lawrence, who quit early in the year, but was persuaded to don cleats again, has cinched one berth, and Doug DeCoster has the present option on the other one, although Pets Dorsey, and George Blanchard, whose shoulder injury is still keeping him out of action, can't be counted out of the scrap...
...some $112,000,000 over and above its normal tax before paying on any excess at all (Big Steel's 1939 net income before taxes: $54,095,000). Philip Morris, on the other hand, earns far more than 8% on its capital, would normally choose the base-period option. But because it has forced its way into the big money in the last five years, its average net income in 1936-39 is much less than it will be this year. Philip Morris, like many another young, fast-moving company, will therefore get it in the neck. Similarly...
Physical requirements for the service are high, particularly eyes. Glasses are not allowed. In addition to this an applicant must have two years of college and a knowledge of trigonometry and logarithms. College students, however, are given an option of taking their three months during the summer. General credit is given by the University for the month taken out of the college year...