Word: oppo
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...George W. Bush overcomes the revelations about his drunk-driving conviction and wins on Tuesday, you can thank - or blame - "Oppo...
Lenzner's brand of "oppo research" isn't unique. Muckraking in Washington and on behalf of FORTUNE 500 companies is pretty much s.o.p. in the p.i. world. So Oracle's hiring of I.G.I. to try to get the goods on Microsoft's secret support of three "advocacy groups" isn't all that shocking. Neither is the fact that I.G.I.'s investigation uncovered Microsoft's financial support of the groups...
...become as integral a part of fledgling campaigns as fund raising and free media are. "It's essential," said Jack Pitney, a government professor at Claremont McKenna College. "You really need to see where the other side is going to come at you." Done right, counter-oppo (short for counter-opposition research, as the strategy is called) isn't defense at all. It's good offense...
...classic counter-oppo fashion, Wilson hoped to extinguish the story quickly by making amends fast, rushing the Treasury a check for back taxes and late penalties. Though the story was embarrassing, its brief arc pleased campaign aides. By week's end Wilson's new campaign manager, Craig Fuller, was praising his boss for bravely tackling the issue "head...
...OPPOSITION RESEARCH UNITS OF THE BUSH AND CLINTON campaigns, which dig up dirt on their enemies, will act as the first lines of offense when the mudslinging starts in earnest. Surprisingly, some "oppo" operatives do talk regularly to their rivals by telephone. What could they possibly have to discuss? "I call to ridicule their pathetic attempts to attack us," says one oppo specialist. "Then we trade insults." Nothing like a little destructive criticism to get the juices flowing...