Word: openly
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...York City home to the nearest Denny's, in Avenel, N.J. They all downed their meals, two of them free, and considered themselves hooked. "It's amazing," McGrath said after jacking up his cholesterol. "It's cheap, and it's good." His one wish? That Denny's open a restaurant in Queens...
...turned to a radical strategy: giving away the store. On Feb. 1, the 56-year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson Marchioli. "We said 'free' makes a lot of sense...
...idea is to serve stuff that groups of amped-up rabble rousers can share. Denny's wants to give the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating away at the chain's graveyard-shift revenues. "The party is not going to stop once you get through those doors," says Michael Polydoroff, director of sales, promotions and licensing at Denny...
...soon as we got to the road we started the usual two-men-at-a-time sprint through exposed terrain to the humvee that was supposed to be waiting just around the corner, a kind of mobile hesco. Just as I turned the corner the night was ripped open with muzzle flashes. We had been ambushed...
...sweated through my plates. It had taken little more than an hour to move from Loi Kolay back to Restrepo, but it felt like days. Within an hour, though, we were back on the move. One of the soldiers, Private first class Matthew Fowler, 24, had ripped open his knee on a rock while sprinting from the humvee to the outpost and he needed medical attention unavailable at Restrepo. We climbed back down the hill to the road that just a few hours before had been filled with terror, to meet the humvees that would take us to the main...