Word: onscreen
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...live actor in red, white and blue-striped tights, put wings on his headpiece and a star on his forehead, he will look ridiculous. The Incredible Hulk, as incredible as he may be, runs the risk of becoming the angry Green Giant. The heroes who do the best onscreen are the ones who are dark, mysterious, and potentially dangerous. A lot of them associatethemselves with various species of icky animals-Batman, Spider-Man and Nightcrawler (who will appear in X2, the upcoming sequel to X-Men). Wolverine, given all his qualifications, has a cheese factor of zero. Wolverine is cool...
...Onscreen he's a Jedi knight with a very dark future. She's a galactic Senator with the worst taste in men in the universe. Offscreen Hayden Christensen and Natalie Portman seem far less exotic. Unlike some of their Hollywood counterparts, neither has ever made news by trashing a hotel suite or getting arrested outside the Viper Room. Instead, they have become known for smart career strategies and finely tuned performances in films whose budgets wouldn't pay for the wigs in a Star Wars movie...
...been clear for quite a while that something fishy was going on. For one thing, there were the hokey infomercials touting his experimental vaccine for malignant melanoma, a particularly nasty form of cancer, as if it were a Veg-O-Matic. Thanks to the vaccine, a patient declared onscreen, my cancer is in total remission. Then there was the sales pitch McGee delivered in person. When she and the doctor met with a prospective patient, says Mathias, who worked as his research nurse, he would come on like a used-car salesman: "'We have the best vaccine out there...
...then, he is the owner of the channel onscreen. Having made his first million dollars on computer networks in the '80s and his first billion on the Internet in the '90s, Cuban is now betting on high-definition television, which uses digital technology to produce a picture four times as sharp as that of its nearest competitor. Last September, eager to broadcast Mavericks games in the high-definition format and frustrated by the industry's slow conversion to digital, Cuban launched HDNet --the first national TV network to offer all its programming in high def. On the air 16 hours...
HDTV has been around, at least in concept, since the '60s, and everyone who has seen it agrees that it's a joy to watch. You can literally see each bead of sweat rolling off a player onscreen. The format's adoption, however, has been slowed by a broadcasting industry that has billions of dollars invested in the old ways of doing TV. Now comes Cuban, who has a proven eye for the next hot technology. He knows when to invest and--rarest of gifts--when to sell. After creating Broadcast.com to transmit radio programs over the Internet, Cuban sold...