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...When it comes to finally making the tablet computer work, Apple has a few weapons those other companies don't have. It has world-beating displays. It has plenty of expertise in low-power engineering; the iPad's specs say it can do 10 hours of Web surfing on one charge. More important, to make up for the absence of a keyboard, Apple has its much patented multitouch technology. The attempts of other companies to emulate multitouch are either funny or sad, depending on your temperament, but they are always futile...
...Introducing the Home Computer But to say the iPad is revolutionary isn't quite right. There's nothing like it out there, so there's no regime to change. One of the things that makes Apple unique is that it never holds focus groups. It doesn't ask people what they want; it tells them what they're going to want next. Where Microsoft likes to enter established markets and take them over by brute force, Apple works by creating new niches and dominating them from the get-go. (See a roundup of iPad content prices at Techland.com...
...likes the fact that "it gives control back to us and allows us to discover how the market is developing. Frankly, when I saw the iPad, it was like an epiphany ... This has to be the future of publishing. You'll know if you've spent any time with one." "Yes," I say. "I hope to try one out soon." Tracy Futhey, of Duke University, is similarly optimistic about the iPad's potential in education. "The iPad is going to herald a revolution in mashing up text, video, course materials, student input ... We are very excited," she says. "Have...
...Then there's games. Many will see the iPad chiefly as a gaming platform. Michel Guillemot - founder of Gameloft, one of the most successful developers for the iPhone - is even more passionate about the iPad than Makinson and Futhey are. "I see this as the fourth step of the games evolution," he told me. "First the microcomputer, then the dedicated console, next the smart phone and now the iPad. What do you think?" "I'll let you know," I say, "when I've actually played with one...
...fast; hold your horses: one of the most extraordinary pages in America's corporate history was about to be written. Apple's "mercurial" co-founder Steve Jobs (people like Jobs always find themselves tagged with words like that) was fired from his own company just a year after the Mac's release. In exile he created Pixar Animation Studios and the NeXT computer. His return to Apple in 1997, after it purchased NeXT, is now the stuff of legend. In the design department, Jobs saw the work of a young Briton called Jonathan Ive and asked for a meeting...