Word: one
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Dates: during 1980-1989
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...their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits from efficiencies of scale...
Until the brothers hit the apex of the ad world, no one questioned their claim to have a grand strategy that would turn their empire into a finely tuned global machine. But the first crack in that facade occurred in January 1986, just two months before the purchase of Bates, when longtime finance chief Martin Sorrell departed to start his own agency. Sorrell, who had grown restive as a Saatchi subordinate, has since assembled an agency group, WPP, with annual revenues of $1.2 billion. Close observers of Saatchi & Saatchi date the firm's financial drift from Sorrell's departure. Says...
Mandela's prison dialogue with the government on one side and antiapartheid forces on the other is making him ever more indispensable in efforts to bridge the gap between the country's 5 million whites and 26 million blacks. "He is the man who can create a basis upon which the authorities and the liberation movement can come to terms," says Yusuf Cachalia, a veteran antiapartheid activist...
...with Botha, an encounter of less import, considering that Botha was a lame duck. Some A.N.C. members seem to object to Mandela's taking a supreme role in the organization, officially headed by the ailing Oliver Tambo, 72. Still, none suggested that Mandela had compromised the A.N.C. goal of one-man, one-vote black majority rule, although younger militants are afraid that he has grown too soft and too accommodating. The group officially opposes talks with the government until several preconditions are met, including an end to the 1986 state of emergency and the legalization of the A.N.C...
There have probably been moments, like the one last week, when Gorbachev had second thoughts about the telephone call he made to the city of Gorky in 1986, informing Sakharov and his wife Elena Bonner that they could return to Moscow after seven years of political exile. Like the prophets of biblical times who appeared before kings at the most inconvenient times with uncomfortable truths, the distinguished nuclear physicist and Nobel Peace Prize winner was always insisting that Soviet citizens deserved better, much better, than what the Soviet system had to offer. But last week's brisk exchange was destined...