Word: one
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Dates: during 1960-1969
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...vast project to harness the Mekong River for power, irrigation and flood control; that could enable the region to grow enough food to feed much of Asia and attract foreign investment to the participating countries. The 2,600-mile Mekong, the world's eleventh longest river and one of the least used, rises in the Himalayan plateau of China near Tibet, plunges turbulently through the mountain gorges of Yunnan, and emerges to divide and water the Indo-Chinese peninsula. Local leaders speak lyrically of the Mekong development project, expecting that it could do for Southeast Asia what the Tennessee...
Downgrading in Washington. Working under the United Nations for twelve years, the four countries have raised $175 million, nearly one-third among themselves and the rest in loans and grants from 26 other countries, to finance hydroelectric projects, bridges and engineering studies. The U.S. has spent about $36 million. Thailand has completed two dams, Laos is working on the big Nam Ngum Dam, and Cambodia has begun a power and irrigation project near Pnompenh. Now the most ambitious project of all is ready for financing: the $1 billion Pa Mong Dam between Thailand and Laos. The dam, the first...
...more serious problem is financing. President Nixon has given the Mekong project less support than Lyndon Johnson did. Washington has shortsightedly refused South Viet Nam's request that the U.S. contribute one-fourth of the money to build a $22 million bridge across the Mekong in the southern delta. U.S. officials contend that security problems and the cost of Vietnamizing the war make bridge-building unrealistic now. They deny any change in policy, saying that Nixon is simply waiting...
...want to produce irrigation and power for the people of the Mekong basin. We don't give a damn what their politics are." Representatives of the four nations refused to accept Umbricht, threatened to sever ties with the U.N. and hire their own man, an Asian from one of the Mekong countries. They finally approved William Van Der Oord, a U.N. official from The Netherlands-but only on an acting basis. The Mekong Committee insists that any permanent replacement for Schaaf must agree to remain with the project indefinitely. The U.N. is unlikely to agree to this ultimatum...
...marketing, the key to growth is anticipating, even creating, demand for new products-and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one such item have been appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model looks out from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne...