Word: olsen
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...Ballyhoo's heyday Editor Anthony wrote a musical show, also called Ballyhoo, which profited from the magazine's popularity. Wracking his brains for a new magazine idea, he hit upon the reverse procedure. With Hellzapoppin still a sellout after eight months on Broadway, Norman Anthony offered Producers Olsen & Johnson half a cent a copy for permission to use the title for a magazine.* Having little ready cash, he got a printer and a paperseller to take a chance on three issues, bought $300 worth of art, then sat down in his room in the Parkside Hotel and wrote...
...Last week King Features announced a new comic strip, Elza Poppin, to be written by Olsen & Johnson...
...MURDER-D. B. Olsen-Crime Club ($2). Lieutenant Mayhew needs help from 70-year-old Rachel Murdock in solving the killings of her niece and another guest. A good creepy story...
...every performance of Hellzapoppin (see above}, a hireling sits in the audience clocking the belly-laughs (he ignores giggles). Early in Hellzapoppin's run, claim producers Olsen & Johnson, the show got at least 482 laughs a performance...
Biggest moneymaker: the Shuberts' and Olsen & Johnson's production of Hellzapoppin. Most costly flop: Dwight Wiman's production of Great Lady. Most gored theme: antifascism, which begot four failures. Up the ladder: The Group Theatre, which produced Clifford Odets' intense Rocket to the Moon, revived his brilliant Awake and Sing, presented William Saroyan's over-rated but original My Heart's in the Highlands. Down the chute: Orson Welles's Mercury Theatre which, after its sensational doings last season, collapsed on Broadway with the anemic Danton's Death, on tour with...