Word: olivetti
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Dates: during 1960-1969
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...journal entry is the fulcrum of the play, and it intervenes like a deux-ex-Olivetti, imposing an arbitrary happy ending without being psychologically convincing. Like most writers, poor Richard may have been an edgy, self-absorbed husband, but two people who live together for any length of time read each other, without needing the assurance of posthumous journals. Jean Kerr knows this and says as much when she has a character remark that the present generation thinks love "isn't real unless we have a fever...
Sculptural Typewriters. The Olivetti Corp. of Italy has made beautiful typewriters by dumping the portable from its box and embedding the keys like ranks of tiny birds in a nest. Braun Co. of Germany spends money that it otherwise would plunge into advertising on teaching employees the principles of good design. The effect carries on the Bauhaus tradition in toasters, hair dryers, and transistor radio-phonographs that are perfect plastic sculpture...
...production in France in recent months, has just announced that it will build a new plant near Munich next spring. General Electric bought into France's Machines Bull (49%) and a German electrical appliance maker, is now negotiating for a share of Italy's Olivetti. IBM, whose investments throughout Western Europe are extensive, has built a striking new research laboratory at La Gaude, outside Nice. Willys has just announced plans to build a new Jeep assembly plant in Brazil, and General Mills is negotiating a joint venture to make cornflakes in Japan. The Indian government, which has often...
...obtains a secure European base from which to battle comfortably ensconced IBM for a continental computer market expected to reach $3 billion in sales by 1970. No sooner had the French discussions ended last week than G.E. executives moved on to Milan to extend that base. Italy's Olivetti, which makes small computers and office machines and is also having difficulties, is anxious for the same sort of help. Preparing to extend it, G.E. seemed likely to accomplish more by its two bits of bargaining than it had managed in two years of independent marketing in Europe...
...Olivetti board, comprised of industrialists and bankers who stepped in to refinance the company, last week picked the first man outside the Olivetti family ever to head it. He is Bruno Visentini, 54, the vice president of Italy's huge, state-owned industrial holding company, I.R.I. (TIME, March 27). Visentini's main task is to strengthen the position of Olivetti's U.S. subsidiary, Underwood Corp., which has not kept up with its U.S. competitors. In addition, Olivetti (1963 sales: $360 million) is troubled by import restrictions in its sizable Latin American market. Visentini, a lawyer well-connected...