Word: ok
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BUSINESS: Is Coke's OK Soda the Real Thing...
...Message left on the 800 line set up to promote OK soda...
BELIEVE IT OR NOT, COCA-Cola actually paid its advertising agency to plant that message on a hotline for its newest product. But then, trashing its own claims is just part of the campaign for OK soda, a bubbly, mildly fruity drink for teenagers and young adults that Coke hopes will be its next blockbuster beverage and that the company is testing in nine cities from Boston to Seattle. With OK's deliberately drab cans and pseudo-Zen profundities ("What's the point of OK soda? Well, what's the point of anything?"), Coke hopes to capture a generation that...
Everything OK? We don't think...
This changed things somewhat. The little oval-headed man was no longer a quirky symbol of non-conformity, but a poorly drawn stand in for Coca-Cola's stable of cardboard cut-out super-star shills. And the once appealing casualness of "OK" marketing? Just another calculated effort at cultural hegemony that we overeducated, undermotivated Generation X-ers are supposed to so delight in detecting...