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...THEIR MEANINGS - Aldous Huxley - Ward Ritchie Press, Los Angeles ($1.50). Semantics is the science of the meaning of words. It is also the study of the meaninglessness of much that passes for meaning. The discoverers in this science of intelligibility, I. A. Richards (TIME, July 15), C. K. Ogden, Count Alfred Korzybski, are as unintelligible to plain readers as the popularizers (such as Stuart Chase) are misleading. Aldous Huxley's short essay, though it says little that is new, is the first lucid and reliable introduction to the subject...

Author: /time Magazine | Title: Books: Recent & Readable: Jul. 22, 1940 | 7/22/1940 | See Source »

Last week SEC sanctioned the deal. But SEC also pointed out that under an ordinary holding company case it would be unable to approve the substitution of senior debt for preferred stock. Reasons given for making an exception of Ogden: 1) Ogden admittedly exists for the purpose of liquidation; the new bank loan is therefore not long-term debt but a convenience yielding economies; 2) the proposed loan will be covered over three times by collateral of $14,914,024. Reason not given: Odium, whose liquidation of U. P. & L. is carrying out the intent of Section 11, deserves...

Author: /time Magazine | Title: GOVERNMENT: Eicher's Dissent | 7/15/1940 | See Source »

...Mother Hubbard of untrammeled business action [meaning its preferred stock] and dons a strait jacket of shortly-maturing secured debt deserves and should expect searching examination into the justification for its policy." Eicher's dissent overlooked the fact that Atlas sits on both sides of the table in Ogden Corp.; that, from a practical standpoint, the deal is largely bookkeeping. But he was cleaving to an abstract principle-the evils of debt-that the rest of SEC has trumpeted in the past, will doubtless trumpet again in other, less peculiar cases in the future...

Author: /time Magazine | Title: GOVERNMENT: Eicher's Dissent | 7/15/1940 | See Source »

...their third annual Conference on Reading. A number of first-rate thinkers have been worrying about the subject for a good 15 years. On hand at the Chicago conference was one of the keenest of them: Ivor Armstrong Richards, Fellow of Magdalene College, Cambridge, collaborator with C. K. Ogden on the famed Meaning of Meaning (1923), author of numerous works that broke ground for such books as Mortimer J. Adler's How to Read A Book (TIME, March...

Author: /time Magazine | Title: Books: Reading & The World | 7/15/1940 | See Source »

During the next eight years this world-traveling don busied himself mainly with a movement regarded by its enthusiasts as one of the hopes of world order: the propagation of the international language called Basic English (TIME, March 12, 1934, et seq.). A simplified English devised by C. K. Ogden, containing only 850 words but capable of expressing practically any idea, "Basic" made great headway in the middle '30s. Not only did students in many countries find it easy to learn and use, but English and U. S. writers discovered that translating their thoughts into Basic never failed...

Author: /time Magazine | Title: Books: Reading & The World | 7/15/1940 | See Source »

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