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...world for folks whose job it is to spend ad dollars. The ability to track where a Web user clicks provides a sort of precision intelligence advertisers could have only dreamed of in decades past. But before a click comes a look, and according to new research, advertisers are often wrong about what attracts our attention...
...community in partnership with the Allston Development Group—which brings residents great local produce, baked goods, and specialty vendors. Projects such as this foster community building, improve Harvard’s image, and highlight the university’s dedication to the betterment of an often-terse relationship with its neighbor. Patching up this battered relationship will require more than just one land donation, but it is a great start to thaw the troubled tensions that have plagued what should be a constructive and mutually beneficial relationship...
...understand much English. Some are parents uncomfortable with schoolwork - a survey released by Intel on Oct. 21 found that more than 50% of parents would rather talk to their kids about drugs or drunk driving than about math or science. And then there's the general confusion that often comes from dealing with a bureaucracy as byzantine as the typical American school district. "There are parents who are just not as well informed about the way schools work," says Karen Mapp, director of the Education Policy and Management Program at the Harvard Graduate School of Education. "The policies, the procedures...
...important were those specialty arms? In 2007, they accounted for more than 30% of indie box-office revenues. The big studios' specialty divisions were also key players in film-festival bidding wars, often paying between $2 million and $10 million per film. This year the highest price paid for a film at the Toronto festival was $1 million by the Weinstein Co. for Tom Ford's A Single Man. "Indie Bloodbath" was how influential movie-industry blogger Anne Thompson described the dearth of high-priced sales at the festival. (See how to plan for retirement...
That funding model is now dead. One reason is the foreign presell market has dried up - foreign governments now prefer to focus on their domestic film industries. Another reason is that U.S. films are often priced too high for investors to make money on, a problem that has intensified with dropping DVD sales around the world. Without being able to presell foreign territories, everything falls apart. "Imploded is the word I would use," says Roger Smith, senior motion-picture analyst at Global Media Intelligence...