Word: offing
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Dates: during 1970-1970
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Howard has been in touch several times since then. When our son was born, though we made no announcement of the event, he sent an enormous bouquet of tropical plants to the hospital. There were other surprise gifts of flowers from Hughes' aides when we went on vacation. In...
The most memorable television commercial of the year shows a cherubic bride savoring the seeming success of her melon-sized dinner dumpling. In another room, her stomach-sore husband gurgles his pained compliments, downs a fizzing glass of Alka-Seltzer and returns to hear her plans for the morrow. "Marshmallowed...
Last week Miles Laboratories, maker of Alka-Seltzer. dumped the maker of the celebrated commercials, Doyle Dane Bernbach. and shifted the $22 million Alka-Seltzer account to Wells. Rich. Greene. Reason: Doyle Dane's attention-getting campaign notwithstanding, Alka-Seltzer's share of the market has continued to...
What Wells, Rich plans for its new account is uncertain, but Chairman Mary Wells Lawrence has repeatedly stressed the wisdom of a straightforward approach in times when the U.S. economy has a headache. The shift of the Alka-Seltzer account reinforces a hard truth: no matter how much an agency...
Lee lacocca thought he had it made. After slogging his way up from sales trainee to vice president at age 36, he masterminded Ford Motor Co.'s happy successes with the Mustang and the Maverick. So lacocca figured that he was a cinch to take over the president'...