Word: offing
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Dates: during 2000-2009
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At this Westin Hotel Convention Center, just east of San Jose, Calif., a revival meeting is in progress. Cisco Systems CEO John Chambers, 50, struts across the stage wearing a gray tweed suit and preaching the gospel of the network to a packed, 8,000-strong congregation of the converted...
The audience, consisting of the truest of true believers--Cisco employees--is an easy sell. Chambers and Cisco have made at least 2,500 of Cisco's 23,000 employees stock-option millionaires, which in turn has convinced the rest that they too will be millionaires. Investors have also got...
Cisco's principal products are routers--souped-up computers that sort the streams of information packets that whiz throughout the Internet. As it happened, routers turned out to be the indispensable heavy artillery of the digital revolution. As the Internet has grown, so too have the demands for bigger, faster...
This confluence of technical expertise, market opportunity and ruthless efficiency has made Cisco the fastest company in history to reach $100 billion, $200 billion and, last month, $300 billion in market capitalization, leaving it the third largest company in the world behind General Electric and Microsoft. Cisco has built dominant...
In order to maintain Cisco's unprecedented growth rate, Chambers believes he has to remake the company into a great consumer brand. "Three years ago, we didn't care if anyone knew who we were," he admits. "The decisions that mattered were made deep inside companies." Today, making its brand...