Word: offending
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...months since Lonesome Gal has become a recorded, nationwide show, it has found' sponsors for its beery sentimentality on all but one of its 57 stations; appropriately, most of the sponsors are brewers. But in writing her own purple-prose commercials, Jean tries not to offend teetotalers : "After all, beer is here. I try to explain it as a wonderful refreshment-people don't have to become gluttons...
...Johnson '28, co-author of the "Literary History of the United States," who has been named editor of the papers by the University, pointed out that much of Miss Dickinson's poetry was published under family editing, and that whole sentences have been extracted in order not to offend people...
...George Lasker of [Boston's] WBMS lays the blame for the abandonment of Brahms for bop squarely at the feet of the American advertiser [TIME, May 8]. But he errs in stating that radio commercials offend the esthetic tastes of the listening audience. It is not the esthetic tastes that are insulted, but rather the normal, ordinary, human intelligence...
...headline on its story about Cambridge-born King Phumiphon's return to Siam: BOSTON KING IN ODD RITES. With equal zeal, Boston papers reach for any story labeled B.O. MUST (e.g., a story from the business office sent in by an advertiser). But when news breaks that might offend an advertiser, such as a fire or robbery at a department store or a suicide at a leading hotel, either the story is not covered or the location is thoughtfully omitted...
Catholic population, the papers are equally careful not to print any news which might offend the church, even though top Boston newsmen know of no instances where it has tried to exert pressure on the newspapers. Nevertheless, such stories as the debate between Paul Blanshard and Father George H. Dunne at Harvard in February over the political power of the church are virtually ignored (only the Globe printed a story on the debate). Such sacred cows, real or fancied, tend to blunt the nose-for-news of even the best reporters...