Word: offbeat
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Methodist to Madness. At 38, Earl Wilson is a chunky, sad-eyed little (5 ft. 6) fellow with an ear tuned for the casual wisecrack, an eye cocked for the offbeat feature story. The Saloon Editor comes from saloonless Rockford, Ohio, where at twelve he was choreboy for a country weekly, and later taught Methodist Sun-dav school. When he landed...
...that "queer, drear, roasting land," the 30,000 G.I.s of the P.G.C. (which meant Persian Gulf Command in Washington, and People Going Crazy in Iran) pulled off one of the great jobs of the war, the Lend-Lease supplying of the Red Army. They were "a weird, shambling, offbeat outfit" of white and Negro road builders, stevedores, engineers, mechanics and medics. In all their months of labor, from the winter of 1942 to the winter of 1944, they never saw an enemy plane or tank, never ducked an angry bullet. But their struggle to do an essential job under harrowing...
...trick was turned chiefly by an offbeat advertising campaign that plugged Philip Morris 1) with Midget Johnny ("Call for Philip Morris") Roventini, who now gets $20,000 a year, is insured for $100,000 against growing an inch, and has two understudies, 2) by paying college students to pass cigarets out to friends...
These were hard blows to Boss Petrillo, who gets $46,000 a year for the most tight-fisted union control in all organized labor. The panel even called Petrillo's ban a strike-a word Czar Jimmy abhors. Petrillo, offbeat, trumpeted that he would appeal, even to the Supreme Court...
Frothy Fuddle. The frothy fuddle with which he drops this kind of offbeat remark is the essence of Morgan's radio character. He is never at a loss for a sly ad lib. or a vocal innuendo. As a comedian, Morgan can shoot through the yolk of a new-laid egg "without making the hen get up." For this arch archery he gets $3,500 a week-$1,500 less than Comedienne Brice. He also manages to make several pictures a year for Metro-Goldwyn-Mayer. But when his own show is airborne, he will cost the sponsor...