Word: oatmealization
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...like frozen yogurt with honey, brown sugar and that wheat germ stuff that they have sometimes. It looks kind of like oatmeal...
Tonight's meeting is filled with characters. A young earth mother carrying her newborn in a hip sling hands out oatmeal cookies; moments later, a bunch of yahoos heckles the moderator, asking for equal time. Observing from the sidelines is Dave Hill, vice president of the Southern Oregon Timber Industries Association, representing powerful logging interests like Boise Cascade, which hopes to derail the monument. "We'd just like to narrow the area to the significant features that warrant monument designation," says Hill. Contrasting sharply with both the big-money forestry firms and the well-organized Greens, a ragtag crew...
...wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
...this keeps up, food targeted to women may need its own aisle in the supermarket, alongside dairy, paper products and pet supplies. Clearly, some female shoppers respond to food designed with their nutritional needs in mind. But do they really need to buy special oatmeal just because they were born with an extra X chromosome instead of a Y? "Somehow as a gender we've done fine for thousands of years without our own breakfast cereal," says Alice Lichtenstein, a professor of nutrition at Tufts University...
...their recommended daily allowance of calcium, and 70% don't get enough iron. While women are clearly better off munching leafy greens or low-fat yogurt than relying on fortified foods, it's also clear that many of them aren't doing it. If a bowl of fortified oatmeal in the morning gets them going, nutritionists say, it's better than nothing...