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...names would appeal to their consumers more," says Song. "Adventure-travel packages and risky sports such as bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

...left no real mark during those trying days in the aftermath of the attack, instead spending several weeks in Rome for an unrelated meeting with members of the Catholic hierarchy. In Egan's defense, he had huge shoes to fill, following the larger-than-life figure of Cardinal John O'Connor, who had developed a close rapport with Pope John Paul...

Author: /time Magazine | Title: New York's New Archbishop: A Winning Papal P.R. Move | 2/23/2009 | See Source »

...fact that she is an alumnus of Cornell. Had this Ivy Leaguer gone bad or just totally nuts? I decided to talk to Carla Gallo herself and put the whole story together.Her acting career began almost simultaneously with her undergraduate career when she was cast in David O. Russell’s first acclaimed film, “Spanking the Monkey,” during the summer between her performing arts high school graduation and her first semester at Cornell. When it seemed likely that filming would conflict with her freshman fall, Gallo’s mother told...

Author: By Andrew F. Nunnelly, CRIMSON STAFF WRITER | Title: Ivy Leage Student Graduates to Big-Screen Kinky Girl Roles | 2/20/2009 | See Source »

...O'Reilly, Bill • Helen Thomas is compared to "the Wicked Witch of the East" by • suggestion by Whoopi Goldberg to that "if you're going to do a little humor, learn...

Author: /time Magazine | Title: Paul Slansky's Weekly Index of the News | 2/20/2009 | See Source »

Grann's journey, shadowing Fawcett's, is actually the least interesting part of the book. (For a livelier account of an innocent's adventures in the jungle, look up Redmond O'Hanlon's classic Into the Heart of Borneo.) You never quite get a fix on what Fawcett means to Grann, and you find yourself wishing, uncharitably, that he would narrowly escape death a little more often. What keeps you going is the backstory. The theory that the Amazon basin conceals the capital of an advanced civilization has a long history--it's one of those ideas that's just...

Author: /time Magazine | Title: Jungle Fever | 2/19/2009 | See Source »

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