Word: nylon
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...music and lyrics are a pastiche of early '50s rock, rarely approaching the authentic inanity of the originals. But it is exquisite and excruciating in its details, from the boys' ducktail haircuts, leather jackets and cool, hang-loose slouches to the girls' cinch belts, nylon blouses, ballet slippers with white socks, pedal pushers and black gang jackets with their insignia, The Pink Ladies, pink-embroidered on their backs...
Since consumer goods are scarce at home, Russian tourists are always bent on shopping. However eager to please, Saks Fifth Avenue is bound to be stumped by requests for "a ladies' worsted-nylon swimming pants." Salesmen at sporting goods stores will be equally bemused by: "Do you suggest a gun with a rubber or spring sear?" And how are the stylists at a beauty salon to comply with such requests as "make me a hair-dress," "sprinkle my head," or, God forbid, "I want my hair frizzled...
Before pulling on the two-piece, leotard-like, nylon spandex suit, customers are advised to cover their bodies with a light film of greaseless Isotoner Motion Cream. Any movement, explains Aris Gloves, the manufacturer, then causes the suit and cream to work "synergistically." The suit will knead the cream into the body and the fiber will produce an "isometric push-pull action" that makes the whole operation a kind of wear-a-massage...
Isotoner advertising carefully skirts the issue of weight reduction, claiming only to make wearers look and feel thinner. The nylon spandex suit is in effect a top-to-toe lightweight girdle that feels, one wearer told San Francisco's I. Magnin & Co., "better than a lover's caress...
...takeoff on water skis. The water skier uses a flat kite, and must remain attached to a boat's towrope, but, theoretically at least, the delta-wing can go anywhere. Kilbourne first saw one being used three years ago by a touring Australian and built a copy of nylon and aluminum. Says Kilbourne: "One day I didn't have much else to do, so I decided to hike up the hill and try the kite. I launched into the strong wind, and I could almost just hover. I was floating down the hill maybe two miles an hour...