Word: nylon
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...hour and 40 minutes after setting out, the 263 pent-up passengers invaded Swift Current. Most women hurried to stores, just missed the first nylon sale. They bought clothes for the family, tidbits for the table. Men & women blew themselves to a restaurant dinner, went to a hockey game, or to a movie. Some men watched a few "ends" of a curling bonspiel, took friends to the washroom for a snort or two (with a sharp lookout for the law), got tight...
...skunk, an artificial leg and four corsets. Once he asked his fans to help a widow who had lost her $37 income-tax payment. More than 57,000 responded, each mailing a penny to Cedric. Last week, the Pied Piper casually asked his public for a solution to the nylon shortage. He got 3,000 replies in three days. Sample suggestion: limit stockings to women who contribute $5 to any church...
...terrific increases in consumption, he began to think in terms of shortages and higher prices to ease the shortages. The higher prices are still forestalled by ceilings-but last week some Midwestern farmers were asking and getting such bonuses for a carload of grain as six pairs of nylon stockings, a heavy-duty truck tire or a fine bird...
...combatants were shepherded into a long, wide column. Thirty store detectives patrolled its edges, like cow hands riding herd on the old Chisholm Trail, eyes alert for mavericks. The column wound through vistas of antique furniture and past paintings of cows grazing in sylvan scenes. Once customers sighted the nylon counters, they found themselves in a maze of waist-high fences. To get out they had to make nine turns, pass through ten narrow aisles...
...only brightening spot in textiles was in hosiery. Production of nylons had been slow getting started (mostly because of the shortage of nylon thread). But production is now hitting 30,000,000 pairs a month. They should soon begin to appear on the market in greater quantity...