Word: nylon
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...Nylon shirts and underwear require the simplest of laundering techniques and a medium of drying time, since they do not absorb moisture. Their wearers have been known to complain of a "slimy feeling" long before the end of a summer day. Tee-shirts and light sports shirts win the popularity contest...
...socks woven by Burlington Mills of nylon and Vicara, a new wool-like, mothproof synthetic, made from field corn. Vicara is reported to outwear wool, does not shrink, and sells for around 83? a lb. v. wool...
...public something it has never seen before. Bur-Mill paraded dresses, evening gowns, men's bathing trunks and men's & women's suits of Du Font's new synthetic, Orion (TIME, March 20). The garments were washable, wrinkle-resistant, warm to the touch, and, unlike nylon, were porous...
Until last week, knife-pleated nylon materials were used mainly for such carriage-trade items as $50 nightgowns. Then, Dressmaker Henry Rosenfeld, who has built up a $19 million-a-year business by making carriage-trade dresses at subway prices, put nylon to his own uses. At his spring style show in Manhattan's Russeks, he showed off an all-over knife-pleated nylon dress for $19.95-and U.S. retailers have already snapped up 10,000. Also on view was a wallpaper-print voile for $14.95, already so popular that Rosenfeld has ordered one million yards of voile...
...three mousy women adorns an ad saying, culturally, "To inform the population: The Moscow Clothing Trust sells all-readymade women's dresses of silk, wool and cotton." A woman's stocking ad cries up the virtues of "a new fiber called Kapron," presumably a Soviet nylon. "They mold the leg nicely, wash easily, keep shape and color...