Word: nylon
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...Nylon Tires. Three tire companies-Firestone, Goodrich and U.S. Rubber-announced their first nylon cord tires (Goodyear has had one since April). Firestone's is the first tubeless nylon tire, while Goodrich brought out a nylon truck tire, with a tread 46% thicker than usual, which it says will last up to 100,000 miles. U.S. Rubber claims its nylon passenger tire has 95% more bruise resistance than standard tires. Prices run 6% to 15% higher than regular tire lines...
WOMEN'S stocking makers are engaged in fierce competition to get sheerer and sheerer hose on the market. Manhattan's Bergdorf Goodman cut one line of 66-gauge, 12-denier nylon hose from $2.50 to $1.15 because the manufacturer had been forced out of business. With a new knitting machine to make super-sheer, 72-gauge, 10-denier hose now on the market, many hosiery makers may have to scrap their almost new 51-and 60-gauge machines...
...male, too, has certain staple garments on which to reply. Beige gabardines, blue and light-grey denims, nylon and cotton cords, and Irish linens give him a broad range of coats from which to choose. Trousers may be of the same material, but are usually the common chino or the warmish grey flannel. Of course, in ultra-uncomfortable weather, Bermuda shorts or chamois-bottomed crew shorts are in order...
...wheels touched at howling speed, throwing the rubber off their nylon tires and the X-3 shot for miles across the level lake...
...postwar increase in fresh-water fishing is shown by the license figures, which have increased about 7% annually, and are expected to hit 18 million this year. This has meant a bonanza for tackle manufacturers, whose sales last year came to $110 million. Some postwar trends: nylon lines, Plexiglas rods, and spinning reels which enable the rankest amateur to cast without backlashes...