Word: notion
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Indeed, the goal of making stores inviting and confusion free has been reflected in store design. The notion of austere, open space--all the rage in chic urban boutiques during the '80s and early '90s--is now coming to an end, in the opinion of Paul Bennett, a retail architect who has designed shops for DKNY and Anne Klein. "Now the design has to be more welcoming, more intimate," he says. Bennett, who is working on shops for Calvin Klein's CK division, has helped popularize the concept of "zoning"--the creation of a series of small spaces within...
...notion of Walt Disney as a less than cheerful soul will ring disturbingly in the minds of older Americans taught by years of relentless publicity to think of Disney as "a quiet, pleasant man you might not look twice at on the street," to quote an old corporate promotional piece--a man whose modest mission was simply "to bring happiness to the millions." Going along with the gag, he implied that the task was easy for him because he always whistled while he worked: "I don't have depressed moods. I'm happy, just very, very happy...
...relentless Trippe had the big idea: he reasoned that mass air travel could come to the international routes only with a larger airplane--a much larger airplane. Trippe put the notion to his old friend Bill Allen, the boss of Boeing, saying he wanted a jet 2 1/2 times the size of the 707. It was a staggering request given the development cost of the 707. And Trippe didn't stop with size. Pam Am was operating the 707 with a seat-mile cost, at best, of 6.6[cents]. Trippe set for Boeing the goal of reducing that...
...come to define much of our mental environment beyond advertising. He saw advertising as the "fun" side of business, but the historical repercussions of his wisdom can be disquieting. Amid the present-day flood of images--each designed to rally emotions for a social, political or commercial goal--the notion of an informed public, once a cherished cornerstone of democracy, may be passing into oblivion...
...retrospect, the whole thing looks like an outrageous violation of old-fashioned American free-market principles. But in 1966 virtually no one but Rozelle was thinking of pro sports as a seriously big business. The notion of pro football's "bargaining power" was patently absurd. Having formed his cartel, however, Rozelle managed it in much the same way the Japanese zaibatsu manage their cartels--with a view to market share (read: global domination...