Word: notes
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Dates: during 1970-1970
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Mindless Action. Critics with less sympathy attribute much of the present wave of bombings, kidnapings and cop-killings to an obsession with Che's emphasis on immediate, almost mindless action. Others note that it is difficult to determine whether Che is actually a moving force or merely a symbol of a mood. Nobel-prizewinning Biologist George Wald, a staunch pacifist who is one of Harvard's most popular teachers, maintains that for all its magic, Che's memory "is embalmed in a wonderful matrix of ignorance." London mail-order companies report that most orders for Che posters...
...more advertising men are saying it with percentages. Ads for Polident Powder claim that it gives 45% more false teeth cleanings than a tablet. An ad for Instant Maxwell House Coffee emphasizes that 45% of those tested in a recent survey preferred its taste. Promotions for Anacin tablets note that their Special Fortified Formula contains 100% more of a powerful pain reliever (by which the company means aspirin) than the other leading extra-strength tablet (Excedrin). A study of women's magazines found that the use of percentages in ads has risen 75% since...
...munch a breakfast cereal; then ads for the movie could appear on the boxes at the breakfast table. Or a female star could extol the comfort of her Gucci shoes every time she crossed the room. In a letter to prospective tie-in advertisers, Warner officers note that "the personalities in our motion-picture exposure are known characters, not hard-sell people, such as these unknowns who are paid to make commercials...
...official study also took note of disturbances at Camp Lejeune, N.C., where some 30 black and Puerto Rican Marines attacked 14 whites; one of the white Marines died. Racial antagonisms led to a brawl among 200 black and white soldiers at Fort Bragg, N.C. And 17 Marines were injured when blacks and whites, just returned from Vietnam, fought each other at Kaneohe Air Base in Hawaii...
IMAGINE: you are a man in your mid 30's with an attractive wife to whom you have been married eight years. Your sex life is okay but nothing incredible. You have been away on a business trip in Pittsburgh for a week. When you get home, a note from your wife on the door tells you to go to the refrigerator, where you find a chilled martini and another note, directing you to the guest bathroom, where a hot bath awaits you. A note on the towel reads: "You have the most exciting body I have ever seen...