Word: nobu
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...ended up at Nobu with friends, and there was Ermakova, the colossal blunder he didn't make until his career's last day. He was still buzzing with the thrill of his final match, still wanting a piece of the action. Then he was in a closet; standing outside himself for the second time that day, he watched someone named Boris Becker drunkenly sire a daughter. "I had no idea what I was doing," he says. "It wasn't an affair. It was just poom-bah-boom...
Transplanted Japanese chefs played an important role. Nobu Matsuhisa's Nobu restaurant introduced traditional Japanese recipes with a Peruvian twist, delighting the public and influencing chic kitchens of all types. "You see it in the emphasis on simplicity, purity and quality of product," says owner Drew Nieporent, a top New York restaurateur who also owns TriBeCa Grill, Montrachet and Heartbeat...
...With Nobu, New Yorkers' palates and vocabularies expanded. A decade ago, when Tadashi Ono became the executive chef at the renowned La Caravelle, the owners omitted any mention in the menu of ingredients like yuzu, a tart citrus fruit, and shiso, a mint-like herb, because the exotic terms intimidated diners. Today, at Ono's own restaurant, Sono, waiters proudly tout the yuzu cosmopolitan and shiso margarita...
...foods other than Japanese have the advantage of appearing both diet-friendly and trendy. Hipness rather than fitness was on Jonathan Moore's mind when he conceived of Bond Street, a superchic restaurant downtown. "Nobu has great food, but it's not a happening ambiance," says the Israeli-born Moore, with a dismissive air. "There was no Japanese restaurant that was really downtown cool...
...home of Nina and Tim Zagat, the restaurant-guide magnates, who served as tasting judges on the Flay show (joined by Donna Hanover and a randomly selected audience member). The pregame show also features Iron Chef's interview with TIME, in which Morimoto, who cooks at Manhattan's Nobu, kept talking about how unfair it would be if the theme ingredient turned out to be guacamole or salsa. "Not that I can't do it," he insisted without any irony. "If he says Mexican, I feel confident I could create something interesting." Maybe Flay is right about their not getting...