Word: nike
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Dates: during 1990-1990
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Consumers fed up with $100-plus price tags for top-drawer Nike Air Jordans or Reebok Pumps are turning back to $25 plain canvas Keds, the reliable old workhorse of the athletic-shoe industry. Keds sales rose from $150 million in 1988 to $200 million in 1989, and are expected to top $230 million this year, at a time when most companies' sales are slowing...
...sure, the dollar signs are hard to miss in TV sports these days. One can see them in everything from Bo Jackson commercials for Nike footwear to the corporate logos attached to a growing number of major events (among the newest additions: the Mobil Cotton Bowl and the Federal Express Orange Bowl). "It used to be that sport was sport, and business was business," says Norman Chad, who writes about media for the sports daily the National. "Now sports is business. Something that was once sweet and in some ways idyllic now is in the mud with everything else...
...included a look at what military-budget cuts could mean for teenagers who want to enlist, a report on the outcry against satanic rock lyrics, and interviews with young West Berliners. The show's approach seems geared mainly for younger teens; the ads, however, hawk Gillette razors along with Nike shoes and M & M's candy...
...49ers, Pistons, Flames and A's will all win again. "Neon" Deion Sanders will collapse from the weight of his jewelry. Nike will release a Bo Knows Boating, Bowling, Baking, Browsing and Break-Dancing commercial capped off by Bo Schembechler saying, "Bo, you don't know Schembechler. Mike Tyson will beat up a lot of people...
...Ewing, for instance, will lead the United States to the gold at the Olympics in Paris, France. Todd Marinovich will win the Heisman Trophy, earning a $50,000 bonus from USC. "I'm at USC for the education," Marinovich will claim, earning chuckles from the Downtown Athletic Club paparazzi. Nike will release a Bo Knows Boxing spot. Adidas will counter with a Tyson Can Beat the Hell...