Word: nickel
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Dates: during 1960-1969
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...bludy nickel," Newcombe grinned...
...caricature Irishman who is handicap expert for the International News Service, instructs him in the folly of following "expert" advice-by not putting money down on his own published selections. "Do you think anybody who knows what he's doin' would give you good information for a nickel...
From now on, said Freddy, the gang has got to be run professionally. No more missing deadlines. No more late press runs requiring air shipments of magazines. No more scheduling a lot of articles there would not be room for. No more 10? a word for articles. Nickel a word is tops. And back to a monthly schedule...
...around the world. "A Berrocal in every house and a Berrocal in every pocket," is his slogan. To implement it, he conceived of something he calls the "mini-multiple" -reproductions that are identical with his expensive cast bronzes except for size and material. A 5¼ inch nickel Mini-David (one of 9,500) sells for $75 and is a perfectly duplicated cast of the original 11½ inch David, which sells for $6,000. With his plans for a mini-multiple priced as low as $10 by 1970, he will bring a Berrocal within the reach of nearly anyone...
...growth is slowing. In the third quarter of 1968, earnings had jumped by 14%. For the past two quarters, the gain has been just over 7%. The more recent results suggest that taxes and costs are overtaking businessmen's efforts to keep up profit margins-now roughly a nickel on every dollar of sales-by raising prices or increasing efficiency...