Word: nfl
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...Pepsi." The incident highlights the hotter sponsor wars in professional sports lately, with players, leagues and teams each looking for a cut of the financial pie. Last year, Pepsi and Coke battled over the Dallas Cowboys, when Pepsi bought exclusive concession rights in Texas Stadium. Coke, as an exclusive NFL sponsor, maintained the rights to the Cowboys name and logo, while Pepsi was the drink of choice at Cowboy games. Given O'Neal's star-power and obvious willingness to mention Pepsi at every available opportunity, Coke could not find an acceptable compromise with the Lakers. -- Josh Dubow
...technology advances, its uses in athletics abound, from aerodynamic bicycles to advanced drug testing. But this is a case where technology should have gone the way of NFL's instant replay...
Shula lost 24-14 to the Boston Patriots, who were playing their NFL season at Harvard Stadium during the fall...
...Patriots entered the American Football League, which merged with the NFL...
Finally, the Crimson was flat-out bullied on face-offs, winning possession only about a third of the time. Virginia had some face-off men for hire who could easily play in the NFL; face-offs can sometimes make or break a team...