Word: nfl
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...less than two years after arriving at CBS to replace CEO Jordan and move into his office suite. Karmazin's business strategy has been bluntly effective: pay top dollar for what he calls "oceanfront property"--prime stations in major markets, celebrities like Stern and Imus, the rights to the NFL--and then look to recoup the money by slashing administrative and staffing costs and running the tightest of ships...
...television viewers, the merger should result in an explosion of cross promotions. Don't be surprised to see plugs for NFL football on MTV or specials about upcoming Paramount pictures airing on CBS. Hollywood producers fret that corporate priorities could distort programming decisions. "This can stifle creativity," says Brad Grey, chairman of management firm Brillstein-Grey and producer of HBO's The Sopranos. "These large companies want to put their own shows on the air first and foremost...
Video games are for kids. Teenagers maybe. Right? But harried parents don't want to waste time sitting slack-jawed in front of Donkey Kong, Super Mario or even Gran Turismo. Wrong. After 20 minutes with NFL 2K, the premier game for Sega's new Dreamcast machine, I'm a convert. The football experience is totally realistic. It's almost like being there, right down to the touchdown two-steps and the frosty breath streaming from players' mouths (that is, if you've picked the Vikings and Rams to battle it out in a Minnesota blizzard). Uniforms get dirtier, players...
Dockery played halfback and safety for the Crimson and played football with the Jets and the Pittsburgh Steelers until 1974. He said when he first joined the NFL, other players were reluctant to take him seriously...
After the NFL, Dockery became a sports broadcaster at a New York TV station in 1976. During the course of a career that took him to CBS, NBC and then back to CBS, he covered college and professional football as well as the Tour de France and the Olympics. The basics of the profession came to him quickly, Dockery says, thanks to his academic background...