Word: nfl
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...lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist. PepsiCo recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke, meanwhile, dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. Dunn, a candidate to succeed CEO Douglas Daft in a few years, insists that the "passion point" for consumers...
...NFL, the Patriots were not the best team this season. The Rams, the Packers, the 49ers and maybe even the Raiders, on a normal day, were better than the Pats. But the Patriots caught the Rams when St. Louis was struggling. Warner had a miserable game against Philadelphia in the NFC Championship and stumbled into the Super Bowl. The Patriots were riding a long winning streak filled with lucky breaks (the Brady fumble) and poor performances by the opposition (can you say Kordell Stewart?). They played a good game against one good team and won a Super Bowl...
DIED. ELLIS JONES, 80, University of Tulsa and NFL football player with one arm; of a broken neck sustained in a fall at home; in Greeley, Colo. One of the athletes deferred from service who filled teams while others fought in World War II, he played in two Sugar Bowls...
DIED. WILLIE THROWER, 71, the first African-American quarterback in the National Football League; of a heart attack; in New Kensington, Pa. Thrower played his first and last NFL game for the Chicago Bears in 1953, when he relieved the starting QB in a 35-28 loss against the San Francisco 49ers...
Farguell, 46, general manager of Futbol Club Barcelona, has made a three-year pact with the National Football League to help buoy the popularity of U.S. football in Europe and European soccer in the U.S. His soccer team will play exhibition games in NFL stadiums, and the Barcelona Dragons, part of NFL Europe, will join F.C. Barcelona's 16-team empire...