Word: neurobiologist
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...second fact: memory and emotion are intimately linked biochemically, with hormones like adrenaline actively involved in forming the neurological patterns we call memories. "Any kind of emotional experience will create a stronger memory than otherwise would be created," says James McGaugh, a neurobiologist at the University of California at Irvine. "We remember our embarrassments, our failures, our fender benders...
Those kinds of options have produced a boom across Europe in neuromarketing consultants, including Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at Vienna University and two other schools. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits. Today a similar search yields more than 200,000. FMRI technology emerged only about 15 years ago. Efforts to combine it with marketing began in the late 1990s. (Neurosense was launched...
...look like artistic calligraphy. This wouldn’t be a problem except for his insistence on writing lecture notes on the fly on his tablet PC, which he projects on the screen. For extra fun, ask Sanes to pronounce the name of "Rita Levi-Montalcini," a famous Italian neurobiologist. You won't be disappointed, believe us. Professor Jeffrey Lichtman, who has a somewhat strange fetish for powerful microscopes, is perhaps the better lecturer of the two (though his sense of humor might leave some scratching their heads.) Both are receptive to questions, even in mid-lecture, and clearly...
Those kinds of results have Neurosense clients coming back for more. And new neuromarketing consultants are also cropping up across Europe - like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began...
...Hwang's work, assuming it can be replicated, will be to better understand how diseases develop. "Rather than having to study the patient or freshly dissected tissues from that patient, we can have a cell line of stem cells that can grow virtually forever," says Hans Keirstead, a neurobiologist at the University of California, Irvine...