Word: networking
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1990
Sort By: most recent first
(reverse)
Then Japanese sources surprised even Motorola officials by leaking word that the company had scored a still more prestigious victory. After a fierce six- month competition with Japanese and European rivals, Motorola was selected to provide the digital voice technology for the Japanese telephone network's next generation of cellular equipment. One of Motorola's prime selling points is believed to be its pocket-size Micro-TAC cellular telephone. Introduced last year, the tiny device is already a coveted gadget in Japan. Motorola's breakthrough sent the electronics company's stock to 80 3/4, up 4 1/8 points...
...ratings, Diane. No, not just ABC vs. CBS vs. NBC. Since January there has been a dramatic and inexplicable falloff in all TV viewing. Overall, almost 4% of the audience seems to have vanished overnight. The drop is even greater for network viewing and for the demographic group that advertisers value most: adults between 18 and 49. Worse, the news comes just when the networks are getting ready to sell commercial spots for the fall season...
...company switched to people meters. These devices, currently in 4,000 homes, require every member of the household to push a button whenever he or she starts watching TV. Ad executives love people meters because they can tabulate exactly who is watching TV at any given time. But the networks don't trust the gadgets, mainly because they show fewer people are watching network TV than the old system...
...Network researchers suggest that viewers are just getting tired of pushing those buttons. Crazier things have happened. In 1975 Nielsen showed another alarming drop in viewership. Turned out the problem was the glue attaching the meters to the TV set. As the sets heated up, the glue cracked and the meters disconnected...
Looks like I've got my work cut out for me, Diane. There are network executives to question. A suspicious one-armed man has been hanging around the Nielsen offices. Get Albert and his team on the case. Now if I can just get out of this bulletproof vest...