Word: networker
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Dates: during 1990-1999
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...soon to be former morning show, CBS This Morning, perennially finished third in the ratings, largely because the network committed scant resources to it. Now it has tapped the high-priced Gumbel and built a sleek, $30 million Fifth Avenue studio because it can't afford not to. Situated in the only time slot in which network audiences are actually growing, the morning programs earn as much as half a billion dollars a year, led by Today, which just celebrated 200 weeks atop the ratings. (The shows are also valuable for shilling nightly newsmagazines, cable sister shows and other network...
That may be so, but what got them into the theaters was something different. The film's primary backer is Crouch's father Paul, CEO and star (with his bounteously bouffanted wife Jan) of the Trinity Broadcasting Network. TBN is actually not a "little Christian channel" but a giant in the sometimes overlooked field of televangelism. Showcasing preachers both black and white, it claims to reach 84 million homes and takes in some $80 million a year in contributions, primarily from 1.5 million "partners" who give annually...
...Code galvanized. Starting a year before the film's release, TBN viewers were treated to occasional segments on its production; the segments aired nightly beginning in September. The message, says Susan Chaudoir of Omega's distributor, Providence Entertainment, was "You are helping us make this." In early August, the network ran an on-camera plea for volunteers to help promote the movie; the 2,000 respondents spread out into their neighborhoods and congregations with flyers and 100,000 posters. When theater owners agreed to put tickets on sale a month early, TBN aired videos of supporters buying blocks...
...done with Mary Richards. "I decided that I was not going to play any more characters with whom I was totally familiar," she said. That was then. Two years ago, Moore and VALERIE HARPER tried to sell ABC on a sitcom reprising their Mary Tyler Moore Show characters. The network passed, but it green-lighted a movie, and last week Moore and Harper were in New York City filming Mary & Rhoda, which will air during the February sweeps. In the movie, Mary and Rhoda Morgenstern reunite two decades after leaving Minneapolis. They're single again, with Felicity-esque daughters...
...different set of demands to get used to now though. Tapped this summer as Bryant Gumbel's co-host on CBS's The Early Show, which makes its debut next Monday, the former ABC News reporter will be a key element--perhaps the key element--in her network's attempt to grab at the groaning breakfast buffet of advertising dollars that is morning television...