Word: networked
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Dates: during 2000-2000
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...pros were busy at their computers Dec. 31, when countless hours of network coverage purported to show the millennial celebrations around the globe. Instead, at least one network showed you what it wanted you to see. Image editing technology has now progressed far enough to enable real-time editing of television, and CBS made good use of it. In its live coverage of Times Square, the network digitally deleted an NBC advertisement on a large TV screen and substituted its own logo instead. The new logo looked perfectly natural--it just wasn't there...
...deceive. The coverage wasn't really news, and the NBC logo was an unimportant detail. What obligation did CBS have to advertise for its competitors? CBS Television Chair Les Moonves announced that unless it were vital to a news story, "any time there is an NBC logo on our network, we will block...
...digitally moved a pyramid so the picture would fit on its front cover. Television has also been no stranger to image editing: Baseball stadiums sometimes replace local ads with national ones in the television coverage. But CBS' decision raises new questions of whether television can be trusted when what network executives think is "entertainment" might be what the average viewer takes as "news." When a program presents itself as fact, as the millennium coverage did--were there really that many partiers, or did CBS add some to make the footage more dramatic?--it seems that the images it presents should...
...when Time magazine (owned by Time Warner) hyped the movie "Twister" and other, similarly mediocre Warner Brothers movies on its front cover. We expect that when a character in a daytime soap opera uses a well-known product, it might be a product that is advertised on the network...
...viewed as natural competitors, but in this era of media conglomerates, just about every advertisement indicates a potential friend or foe. CNN's parent company, Time Warner, after the AOL merger now controls an immense number of brands, each of which has several competitors whose logos the network could choose to suppress. Will Microsoft now vanish from CNN, and Pixar from Disney/ABC...